A menu isn’t just a list—it’s a powerful marketing tool that can drive sales, reinforce a restaurant’s brand, and shape the entire dining experience. Whether it’s a cozy café or a bold new concept, I collaborate directly with restaurant owners or marketing managers to bring their menu to life through smart, clean design and appetizing visuals.
My Process
Every restaurant is different, and every menu starts with a conversation.
Gather the Details
I work with the client to collect menu copy—either from an existing menu, a Word doc, or even a few handwritten notes. I can also help clean up and organize the content for flow and readability.
I work with the client to collect menu copy—either from an existing menu, a Word doc, or even a few handwritten notes. I can also help clean up and organize the content for flow and readability.
Visual Direction
If the restaurant has a logo, photos, or a general vibe they want to capture, I use that to guide the visual style. If images aren’t available, I source high-quality stock photography that reflects the cuisine and atmosphere.
If the restaurant has a logo, photos, or a general vibe they want to capture, I use that to guide the visual style. If images aren’t available, I source high-quality stock photography that reflects the cuisine and atmosphere.
Design & Layout
Clean typography, thoughtful spacing, and subtle brand touches are my go-to tools. I balance function with design to make sure the layout is easy to navigate while still elevating the brand’s look and feel.
Clean typography, thoughtful spacing, and subtle brand touches are my go-to tools. I balance function with design to make sure the layout is easy to navigate while still elevating the brand’s look and feel.
Refine & Deliver
After a round (or two) of edits based on client feedback, I deliver final files for print and digital use—ensuring everything is production-ready and perfectly polished.
After a round (or two) of edits based on client feedback, I deliver final files for print and digital use—ensuring everything is production-ready and perfectly polished.
