Huntington Bank Inserts
Working directly with a Huntington Bank representative, I refreshed and reworked their direct mail inserts using corporate brand elements. These were distributed across multiple regional markets and tailored with changing offers.
Key contributions:
•Collaborated on content and layout updates to align with marketing goals
•Adapted materials to maintain brand standards while increasing visual clarity
•Ensured timely delivery and press-readiness for large-volume print runs
Coupon Book & Direct Mail Ads
Each month, I designed dozens of custom ads for small businesses—either adapting from their existing websites or creating an entirely new brand look and feel. These pieces appeared in Town Money Saver’s signature coupon magazine, as well as in targeted direct mail campaigns.
Typical workflow:
•Collaborate with sales reps to understand the business and goals
•Source or develop creative assets (logos, product images, branding)
•Design print-ready ads that are visually compelling and offer-driven
•Manage multiple deadlines across regional editions
Business Impact:
•Grew design output from 3 to 9 markets across Ohio and Michigan
•Supported sales reps in closing high-value clients with custom, on-brand designs
•Helped generate $2 million in ad revenue through elevated visual marketing
•Contributed to franchise growth by delivering consistent, on-time creative under tight monthly deadlines
Working with such a variety of industries means no two ads are the same. I pride myself on being flexible, fast, and focused—translating each client’s voice into a visual message that connects with their audience and drives results.
Whether it’s a national brand like Huntington or a neighborhood pizzeria, I help businesses stand out in the mailbox and on the page.
