Over the past decade, I’ve had the opportunity to support the full spectrum of marketing and design needs for Friendship Village of Dublin and its sister brands — Friendship at Home and The Bailey. While each brand has its own identity and audience, they’re united by a mission of vibrant, independent senior living.
From large-scale print campaigns and educational booklets to social media assets and brochures, I’ve helped each community grow and connect with their ideal residents — with Friendship Village reaching over 95% capacity during our collaboration.
Full-service senior living community in the heart of Dublin, Ohio.
My role:
I work closely with the marketing team to design impactful print and digital pieces that build trust, educate families, and reflect the warm, community-first vibe of Friendship Village.
I work closely with the marketing team to design impactful print and digital pieces that build trust, educate families, and reflect the warm, community-first vibe of Friendship Village.
Design highlights:
•Direct mail and magazine ads for lead generation
•Informational booklets (e.g. levels of care, amenities, lifestyle guides)
•Resident newsletters and event signage
•Social media graphics to support community engagement
Aging in place, refined
As an extension of the FVD mission, Friendship at Home offers care coordination services to help older adults remain in their own homes. I developed a visually aligned but distinct identity using color and tone to reflect the program’s blend of independence and security.
Design highlights:
•Full brochure suite with custom illustrations and infographics
•Educational mailers and flyers
•Presentation slide decks
•Event signage and postcards
Modern, luxury 55+ apartment living.
With a more upscale, youthful audience, The Bailey gave us the chance to push branding in a more sophisticated, contemporary direction while still aligning with the parent organization.
Design highlights:
•Branding refinement and moodboard direction
•Leasing brochures and amenity highlights
•Social media campaigns to support early leasing
•Signage and environmental graphics
